Novelink Concierge

The same care as Novelink, for hotels

Bookings, rooms, tasks and guest chat in one management system, a guest app with nothing to download, and a digital concierge that answers from what you teach it — for hotels, resorts and B&Bs.

Novelink Concierge

The same care, for hotels

Not a separate product: the same Novelink approach applied to hospitality — front desk, rooms, departments and guests in the same management system, with a digital concierge that answers from the property's Knowledge Base and hands over to staff when needed.

Dashboard

The hotel's day, on one screen

At eight in the morning, the front desk needs to know everything: who's arriving, who's leaving, what's still open from the night, which rooms aren't ready.

The Dashboard brings together arrivals, departures and in-house guests, today's booking schedule, urgent tasks, conversations waiting for a person, room status and occupancy. Every number comes from recorded data, with no estimates. The Briefing sums up yesterday, today or tomorrow on a single page.

Arrivals, departures and in-house guests, with check-in and check-out status
Today's schedule, urgent tasks and waiting conversations, with how long each has been waiting
Room status and the day's occupancy
Briefing for yesterday, today and tomorrow, ready to send to the staff Telegram group (Telegram module)
Novelink Concierge Dashboard with arrivals, departures, urgent tasks and waiting conversations
Daily Briefing with in-house guests, arrivals, departures, bookings and points to watch
Bookings

Restaurant, spa, experiences and transfers in one schedule

The table is in a notebook, the massage on the spa sheet, the transfer in an email: at the end of the day, nobody has the full picture.

All of the property's bookings, day by day and split by service, with those awaiting confirmation highlighted. The front desk enters them in seconds, even for a walk-in guest who has never opened the app: capacity, time slots and service days are checked, and the guest receives the confirmation in their chat.

Daily schedule for restaurant, spa, experiences and transfers, with covers and free spots
New bookings from the front desk, even for guests without the app
Service capacity and hours checked before confirming
Printable daily sheet and CSV export
Today's booking schedule split between restaurant and spa, with those awaiting confirmation
New booking entered by the front desk for a boat trip
Rooms and occupancy

The room rack and the next two weeks

Knowing which rooms are clean, who's sleeping in them and when they'll be free usually takes three phone calls and an Excel sheet.

The rack shows rooms floor by floor with their housekeeping status — to be cleaned, clean, inspected, out of order — and today's guest. In one click, today's departures switch to “to be cleaned”. The Occupancy view maps arrivals, stays and departures over fourteen days and flags conflicts on the same room.

Rack by floor with housekeeping status and the guest in each room
Today's departures marked “to be cleaned” in one click
14-day occupancy with conflicts highlighted and CSV export
Guests with dates but no room yet, ready to be assigned
Room rack by floor with the housekeeping status and the guest of each room
Room occupancy over 14 days with arrivals, stays and departures
Guests

The guest profile, with the whole story of the stay

When a guest calls the front desk, whoever answers has to piece everything together from scratch: what they booked, what they asked for, what they ordered.

Every guest has a profile with room, expected dates, check-in and check-out, stay spend and loyalty points. The timeline lines up messages, bookings, Room Service orders, tasks and points, minute by minute. The bill summarizes the items that carry a price: it's a reminder, not an invoice.

Stay spend, points and loyalty tier at a glance
A single timeline of conversations, bookings, orders and tasks
Check-in and check-out done by the guest on their phone or recorded by the front desk
From here: new task, new booking or open the conversation
Guest profile with stay spend, loyalty points, room and dates
Guest timeline with messages, bookings, Room Service orders and points
Tasks

Every request becomes a task, in the right department

“Who's handling this?” is the question that wastes the most time in a hotel: requests are passed on by word of mouth and get lost at shift change.

Tasks sit in three columns — new, assigned, in progress — with priority, room, due date and who's handling them. Tasks that come from a chat request are created automatically, in the right department. Housekeeping and maintenance staff see only their own department and take on a task with one tap.

New, Assigned and In progress columns, or a view by room
Priorities, due dates and delays highlighted
Created automatically from guest requests in chat
History and comments on every task, visibility by department
Task columns with priorities, due dates and delays across departments
Conversations

The AI answers, staff step in when needed

A guest writes at ten at night about a noisy air conditioner: someone needs to deal with it, not just send an automatic reply.

Chats that need a person rise to the top, with their waiting time. A colleague takes one over and the AI stops replying; they can leave an internal note — the guest doesn't see it and the AI doesn't read it — or answer in a moment with a quick reply. Alongside: room, stay and linked tasks.

“Needs attention” queue with waiting time and filters
Take over a chat or assign it to a colleague
Internal notes invisible to the guest and the AI
Quick replies prepared by staff
Conversation with a guest taken over by staff, with an internal note and a quick reply
Staff notifications and chat

Staff talk in the management system, from Telegram too

The staff WhatsApp group mixes shifts, photos and emergencies: the important message slips away within ten minutes.

Staff chat has one group for the whole property and one for each department, with important messages pinned at the top. Notifications arrive by priority and department, and each person has their own read status. With the Telegram module, notifications and chat connect to the staff Telegram groups: you can write from there or from the management system.

Groups by department and for all staff, with pinned messages
Notifications by priority: urgent, high, normal, info
Personal read status: what you've read stays unread for your colleagues
Connection to the staff Telegram groups (Telegram module)
Staff chat with department groups and a pinned message
Notification center with the priority and department of each alert
AI Concierge

A digital concierge that answers from what you teach it

Wi-Fi, pool hours, check-out: half of guests' questions are always the same, and they come in at any hour.

The Concierge answers in the app chat from the property's Knowledge Base, without making things up. It recognizes the type of request — information, service request, booking, problem, upsell, emergency — opens the right task and, when it isn't sure, hands the conversation over to staff. In the AI Control Center you set the tone and instructions, and “Try the Concierge” shows what it would answer without saving anything. An external language model can be connected, but it's optional.

Answers from the Knowledge Base, each with a confidence level
Six request types recognized, with automatic tasks and handover to staff
“Try the Concierge”, plus questions to improve and add to the Knowledge Base
Quick questions in the guest chat: Wi-Fi, breakfast, check-out, pool and spa
AI Control Center testing the Concierge on a question about pool hours
Guest chat with the Concierge and quick questions
Automations

When this happens, do that

The welcome message, the check-out reminder, the thank-you after departure: if they depend on someone's memory, they sometimes get skipped.

Automations send a message to the guest's chat or alert staff when something happens: check-in, a given day of the stay, the hours before check-out, departure, a new booking. You start from a ready-made template, review it and save. Stay-based rules run when the guest opens the app after the set moment, not at a precise time.

Stay milestones and new bookings as triggers
Message to the guest in chat or notification to staff
Ready-made templates: welcome, check-out reminder, how's your stay, thank you and review
How many times each rule has fired, and when it last did
New automation created from the check-out reminder template
List of active automations with how many times each has fired
Marketing and loyalty

Campaigns in the guest chat, points for returning guests

Sending the right offer to the right guest, without another email platform to learn.

Campaigns arrive in the guest's app chat, not by email or SMS. You pick a segment calculated from the data — everyone, high spenders, VIPs, families, couples — see the exact message preview and send it: it goes out immediately, with no scheduled sending. The loyalty program awards points for bookings, orders, reviews and referrals, across four tiers.

Segments calculated from stay data, with the number of guests in each
Message preview exactly as the guest will see it
Recipients and replies for each campaign sent
Points and Silver, Gold, Platinum and Elite tiers, with referral bonuses
New campaign with the message preview in the guest chat
Loyalty program leaderboard with guests' points and tiers
Reviews

What guests say, and your reply

A negative review read three weeks later can no longer be turned around.

At the end of the stay, the guest leaves a rating and a comment in the app. Sentiment is estimated automatically, with percentages and the average rating for the last 30 and 90 days. Staff reply from the review — the reply also reaches the guest's chat — and can immediately open a task for the reported issue.

Positive, neutral or negative sentiment, with average rating by period
Filters by sentiment, rating and period, plus CSV export
Staff reply also sent to the guest's chat
A task from the review, so nothing is left without follow-up
Reviews with sentiment, average rating and the staff reply to a negative review
Analytics and Intelligence

How the property is doing, period by period

Finding out whether the spa is selling more than last month or staff are replying faster shouldn't take a consultant.

Analytics compares 7, 30 or 90 days with the previous period: conversations, new guests, how many are handed over to staff, revenue from Room Service, spa, experiences and transport, best-selling services, response times and average occupancy. The comparison only appears when the sample is large enough. Intelligence gives every in-house guest a score from 0 to 100 and suggests the service to offer them.

7, 30 and 90-day periods or the full history, with comparison
Revenue by category and best-selling services
Staff first response time and average task resolution time
Purchase propensity score and the service to offer
Analytics for the last 30 days with conversations, new guests and revenue by category
Intelligence with the scores of the guests most likely to make a purchase
AI Copilot

Ask your data

How many rooms need cleaning? Who's leaving today? How much did the spa sell this week? Simple questions that usually mean five open pages.

The Copilot answers a list of frequent questions with real numbers from the management system and, when it doesn't understand, says so instead of making something up. Commands that change data — confirming today's bookings, marking notifications as read — always show a preview of what will be done and run only after you confirm.

Rooms to be cleaned, arrivals and departures, occupancy, today's orders
Spa and experience sales, most requested services
Commands with a preview and explicit confirmation
If it doesn't understand a question, it tells you
AI Copilot with the preview of the command that confirms today's bookings
Guest app

The whole stay on the phone, with nothing to download

Nobody installs apps they have to download: guests want to scan a QR code and find what they need right away.

From the property's QR code, the guest opens their own page: the “Today” card with room, dates and next booking, digital check-in, chat with the Concierge and the services — Room Service, restaurant, spa, experiences, transfers, housekeeping, local guide, loyalty. In “My bookings” they see the status of every request and can cancel it. Available in Italian, English and French.

“Today” card with room, arrival, departure and next booking
Digital check-in and check-out
Bookings and orders with their status, cancellable by the guest
Interface in Italian, English and French
Guest app home screen with the Today card and the property's services
The guest's bookings with the status of each request
Room Service and transfers

In-room ordering and transfer booking, from the phone

Calling the front desk for a risotto or a car to the airport means waiting around and misspelled flight numbers.

Room Service is a cart with prices, a total and an optional delivery time: the order reaches the kitchen as a task and the guest follows its status. Transfers, spa and experiences are booked by choosing the day, time and number of people — for transfers, also the pick-up point, destination and flight — with capacity and hours already checked. No online payment: the items go into the bill summary.

Room Service cart with the total and time slots for each dish
Order turned into a kitchen task, with its status visible to the guest
Transfers with pick-up point, destination and flight or train number
Capacity and hours checked before the request is sent
Room Service cart with the order total
Airport transfer request with date, number of people and flight number
FAQ

Frequently asked questions

Yes. You only activate the modules you need: a small property starts with rooms, bookings and guest chat, while a group adds several properties within the same organization.

Ready to take your hotel to the next level?

See how Novelink Concierge can simplify every guest request, from the front desk to housekeeping.